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Dr Cheng is the Managing Director of the company.
He leads the company's e-commerce and strategic information services division
as well as the OEM product research team.
With knowledge and extensive experience in e-commerce, supply chain management,
Internet crime, loss prevention analysis, statistics and modelling,
he guides the team to turn ideas into products and services,
secure trading platforms, and practical business solutions for clients.
He defines strategic priorities, business foci and technical directions for the group.
Social and political affiliations

Apart from business, Dr Cheng participated in various kinds of
social and economic research projects since 1990. In Spring 1995
he joined the Hong Kong Liberal Party and conducted political research
projects, mostly focussing upon both the future ideological structure
of the Hong Kong as well as the livelihood of the people. He also
carried out projects with particular emphasis on the development of
the economy of Hong Kong and on the socioeconomic effects of
transport development.
In addition to socioeconomic research, he had served
as researcher for a number of local legislative councillors before
the handover of Hong Kong. He also served as business affairs consultant
to several local corporations.
Academic research

On the academic side, Dr Cheng served as a research associate at the
Hong Kong Lingnan College, Department of Computer Studies. His project
at the college concerns that of Hong Kong's New
Territories Northwest transportation and economic development -
a project investigating Hong Kong's future transportation and economy growth.
Dr Cheng is also fond of ancient Chinese medicine, culture, its
origin and history. His research started since 1995
and is now known as TCMBasics.com. The project is highly
recommended by many practitioners and has become one of the
standard references for students studying the subject.
Education and development

Dr Cheng sees continuing education and training as the prime
factor of a company's success. As a consequence, he sponsored
and also taught for the company's incubation programme.
The aim of the programme is to look for candidates with good
potential in the MIS/IT field through technical and engineering
training while offering them internships to work at the
company's research and development centre in Dongguan Liaobu.
The project is endorsed by the Publicity
and Education Office of the Liao Bu Township Government, Guangdong Province, China,
and is supported by the Rotary Club of Peninsula
Sunrise. The course intake in 2000 February was 60 and the programme
now becomes part of the company's training and research division, Wyith Institute of Technology.
Public and community services

Dr Cheng is an active participant in public services. From
1997 to 2000, he was a member of the board of directors to
the government-funded Hong Kong Museum of Site, MOST. MOST operates an
installation and visual arts museum in Kat Hing Village, New Territories
as well as managing the Shanghai Street Artspace Exhibition Hall
in Kowloon. He is a sponsor and director of the
Arts Development Consortium of Hong Kong, a not-for-profit online art group.
He finds time to occasionally sponsor projects for religious
bodies and local visual art groups.
Professional affiliations

Dr Cheng is a Fellow of the Royal Statistical Society UK,
Fellow Member of the Hong Kong Quality Management Association,
as well as a Fellow Member of the Hong Kong Institute of Directors.
He is a Senior Member of both the Institute of Industrial Engineers
and of the Society of Manufacturing Engineers USA.
He is also a Professional Member of the Institute of Electrical and Electronics Engineers USA
and the Hong Kong Logistics Association.
He is also a Member of the Hong Kong Public Administration Association.
Dr Cheng is also a licensed radio amateur in Hong Kong.
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